Signed to Elektra Records for a reported $500,000, he was advanced by his manager Jerry Brandt as the great American glam singer. A huge marketing campaign ensued, with Jobriath's naked torso on buses, in music magazines, and on a 43 x 41 billboard in Times Square. Jobriath is credited as the first mass-marketed pop star, and the first to be openly gay. On both counts, it was thought to be too much. Jobriath's first LP (self-titled) was well-reviewed, but commercially was not a huge success. The public seemed, not frightened, but puzzled by the performer who sang of hard sexual themes, posed as an alien (not unlike David Bowie), sang in a range of styles and voices, and name-checked everyone from Jesus to Marlene Dietrich.
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